Description
Paid search drives relevant and targeted traffic to your website by showing ads for your business on search engine results pages (SERPs) when users search for related keywords. The pricing model means you only pay a fee each time someone clicks on your ad and visits your site (pay-per-click/PPC)
What paid search can do for your business
The immediacy of paid search campaigns allows you to drive traffic, leads and revenue to your website within a remarkably short time-frame.
Paid search:
- Has an almost instant impact
- Can give you first page exposure on major search engines
- Can send immediate and consistent traffic to your website
- Allows campaigns to be tested and ads to be accurately targeted
- Can be optimised to drive leads or transactions to your site
- Gives your brand large reach and exposure
- Ensures your ads match relevant search queries
- Allows for accurate tracking